Legacy · 1st Edition

Edufest 2025 — The Inaugural Edition

12–16 September 2025 · Sunway Iskandar, Iskandar Puteri. Malaysia's first international education festival exceeded every target — and set the foundation for Edufest 2026.

By the Numbers

Total Participants
11,067

Exceeded 10,000 target

Activities
22

Competitions & programmes

States
14

Nationwide participation

Countries
5

Malaysia & ASEAN partners

Institutions
200+

Schools & organisations

Earned Media
RM100k+

Press, TV & digital

Ministerial Endorsement
“Edufest is not just an education festival — it is a symbol of our nation's progressive and innovative education, moving in tandem with the digital era.”

YB Fadhlina Sidek · Minister of Education, Malaysia

Speech delivered by Dr Rusmini Ku Ahmad, Deputy DG of Education.

Officiating VIPs
  • YB Tuan Aznan bin Tamin
    Chairman, State Education & Information Committee, Johor
  • Dr Rusmini binti Ku Ahmad
    Deputy DG of Education Malaysia — representing the Minister of Education
  • Encik Mohd Gadaffie Abd Aziz
    Director, Institut Dato' Onn
  • Encik Zulkarnain Abdul Rahman
    Deputy Director (Learning), Johor Education Department
  • Azizah Khalid Merican
    Head of Education, Iskandar Investment Berhad

22 Activities Delivered

01Esports Challenge (MLBB & PUBG)
02Orienteering School Challenge
03Uniform Bodies Challenge
04Mega Quiz — Environment Challenge
05Mega Quiz — World Peace Challenge
06AI, Coding & Robotics Challenge
07Aviation Drawing Contest
08Aviation Flight Simulator
09Aviation Paper Plane Contest
10Digital Education Challenge
11iPad Challenge (Open)
12Malaysia Day Colouring Contest
13Malaysia Day Cultural Contest
14Education Exhibition
15Micro-learning & Micro-competitions

9 Impacts That Inspire Growth

01

Johor, the education capital of the south

11,000 participants from Malaysia and ASEAN showcased Iskandar Puteri as a regional hub for learning and innovation.

02

A new benchmark for Malaysia's education events

A national model combining innovation, inclusion and international participation.

03

SDG integration for global relevance

Programmes aligned with all 17 UN Sustainable Development Goals.

04

Boost to local economy & tourism

Economic activity generated across hospitality, transport and retail.

05

Empowering the next generation

Youth leadership and innovation opportunities through hands-on learning.

06

Tangible ROI for partners

Measurable brand visibility, lead generation and stakeholder engagement.

07

Powerful multi-sector collaboration

Government, academia and industry in one sustainable ecosystem.

08

Global media recognition

Over RM100,000 in earned media value across The Star, Utusan Malaysia and Media Digital Johor.

09

Momentum toward Edufest 2026

Strong sponsor confidence, expanded media interest and new global partners.

National & Regional Media Coverage

Utusan Malaysia

“11,000 pelajar sertai EDUFEST 2025”

The Star

“Johor will host international events to boost students' education prospects”

Media Digital Johor

“Edufest — trend setter for national education festivals”

What We Learned

Insights from Edition 01

  • · Digital-first navigation & real-time scheduling are critical at 10k+ scale.
  • · Strategic sponsors unlock reach — paid media & partner activations matter.
  • · Volunteer corps with universities & polytechnics scales operations affordably.
  • · Structured re-check-in and buffer slots keep 15 concurrent activities on time.
Applied to 2026

Edufest 2026 — Bigger, Sharper, Global.

Edufest 2026 scales to a 4-day international festival at TMIYC, Iskandar Puteri — with an interactive Edufest App, tiered sponsorship packages, professional event management and a full ASEAN delegate programme.