About
The Future Starts Here
Edufest is Johor's international education festival — the largest SDG-driven education tourism event in ASEAN, held in Iskandar Puteri.
Vision
To become Asia's leading education festival, driving innovation, regional collaboration and knowledge tourism towards the Sustainable Development Goals 2030.
Mission
To bring together students from Malaysia and Asia in an SDG-based education festival; to promote Johor as a knowledge tourism destination; to build regional networks; to empower youth leadership; and to stimulate the local economy through innovative, cultural and competitive programmes and international education collaboration.
Objectives
- Position Johor as the regional hub for education tourism.
- Support Visit Malaysia 2026 and Visit Johor 2026 with a flagship education event.
- Attract students, teachers and families from ASEAN and wider Asia.
- Align the festival programme with the 17 UN Sustainable Development Goals.
- Empower youth leadership, innovation and talent readiness.
- Stimulate the local economy through education tourism spending.
2026 targets
Participants
Local & international
Counsellors
Ayuh Johor Akademia · 9 Oct
Sponsorship
Agencies, GLCs & private sector
Media impressions
Social, digital & broadcast
Publicity value
TV, press & digital coverage
Tourism ROI
Economic return for every RM1
Roadmap
Inaugural edition — understand user needs, market trends and opportunities.
Set goals, define direction and launch the national campaign.
Build the programme, partnerships and participant experience.
Four-day festival at TMIYC Iskandar Puteri.
Impact report, campaign review and direction for Edufest 2027.
State alignment
Johor Talent Development Council
Johor's one-stop talent platform aligning education, TVET and industry needs to strengthen the skilled workforce pipeline and support JSSEZ growth.
Johor Economic Transformation Plan
Innovation-led, inclusive growth across all districts, targeting RM260 billion GDP and 200,000 new quality jobs by 2030.
Maju Johor 2030
Johor's vision to become a developed, competitive and prosperous state through governance, growth, wellbeing, sustainability and youth empowerment.
Organisation
Edufest 2026 is organised under the patronage of YAB Menteri Besar Johor, advised by YB Exco Pendidikan & Penerangan Negeri Johor, and delivered with the Johor State Education Department, Yayasan Pelajaran Johor and Yayasan Raja Zarith Sofiah Negeri Johor.